Types of Promotional Deckchairs – An Overview
Promotional deckchairs may seem like a niche product category, yet they remain incredibly popular across various industries. This is exactly why it’s worth taking a closer look at them—to understand the pros and cons of each type. Today, we will focus on the materials used in production and their unique characteristics.
What types of promotional deckchairs are available on the market?
Among the various models, two main types stand out: wooden deckchairs and those made of metal. However, browsing the web might give you the impression that wooden frames have almost entirely dominated this category. They are the most frequent result when searching for the phrase custom printed deckchairs. Here is an explanation of why this happens.
Wooden promotional deckchairs
Basically, three types of wood are used in the production of branded wooden deckchairs: pine, beech, or oak. Pine is a very popular species used in furniture manufacturing – it is inexpensive and widely available. It’s no surprise, then, that it has also found its use in promotional deckchairs. Unfortunately, pine wood is less durable and more prone to warping, which means it doesn’t quite hold up under intensive outdoor use.
A slightly harder wood is beech (beechwood), which is characterized by higher durability and strength. It also has a smooth surface, looks professional, and is relatively easy to process. Due to these qualities, combined with a relatively low price, beech has advanced to the “major league” of deckchair manufacturing materials.
Premium deckchairs can also be made of oak. However, mainly due to the price, this is not a popular solution. Oak wood has undeniable functional advantages, but it is significantly more expensive. Meanwhile, deckchairs are primarily considered affordable promotional gadgets. This is likely why oak deckchairs are also hard to find – they are rarely available in standard retail offers.
Metal deckchairs
Aluminum and steel are primarily used for deckchair frames, with the former being the dominant choice. Why is aluminum so popular, even though it is more expensive than steel? Two features are key. First, aluminum is lighter, which increases the deckchair’s mobility, making it easier to carry or transport by car. Second, aluminum is perfect for the outdoors, as it is highly resistant to adverse external factors. In other words, aluminum does not rust like steel. The oxidation process here has a different effect – it creates a layer of aluminum oxide that protects the material from further corrosion.
Meanwhile, steel is heavier and requires solid protection against corrosion. This is why steel deckchairs are usually powder-coated. When properly maintained, however, steel frames are durable, stable, and can last for years. They are also slightly more budget-friendly than aluminum ones.
Read also: Types of promotional seating
Types of construction by shape
When discussing deckchair construction, it is also worth paying attention to their shape. The most popular are the so-called standard deckchairs – armless, simple designs with several height adjustment levels, usually three. Slightly more comfortable are deckchairs with armrests, which allow for a relaxed arm position. These also have height adjustment – typically 2 or 3 stages. Occasionally, you may also find double deckchairs, designed for two people with either one large fabric sling or two smaller ones.
When choosing a deckchair design, it is worth checking the possibility of fabric replacement. Sometimes, the fabric is attached to the frame with upholstery staples. In such a situation, changing the fabric for a new one or washing it is difficult, as it requires mechanically removing the staples and then re-attaching the fabric. This solution permanently damages both the construction and the fabric by piercing them. It is therefore better to choose a frame where changing the printed sling only requires removing a fastening lath or unscrewing the frame. Both of these solutions are quite popular on the market; just make sure that your chosen model definitely has them.
Pros and Cons of Specific Branded Deckchairs
Effectively, the choice of a deckchair frame today comes down to two solutions: beechwood deckchairs and aluminum deckchairs. The market shows a strong preference for the former.
The major advantage of wooden deckchairs is, above all, their aesthetics, which are hard to find in products made of other materials. Wooden frames feel warm and natural, allowing them to adapt perfectly to any space. It is an excellent choice for anyone who values simplicity, functionality, and elegance.
While wooden deckchairs are usually more affordable, keeping them in pristine condition requires regular maintenance. You must also avoid letting the structure stay wet for long periods, as the wood may warp, causing the chair to lose its desired stability.
Aluminum deckchairs, on the other hand, are more modern and look striking alongside minimalist designs. Their greatest strengths are their lightweight nature and weather resistance. While the frame can be damaged, it is usually due to physical force rather than exposure to the elements.
Every solution has its specific pros and cons. The market offer is extensive, so when making a final decision, it is worth considering various criteria such as durability, stability, comfort, aesthetics, practicality, quality, and price.
Stability and Safety
A crucial element of any deckchair is the stability of its construction. This directly translates to the safety of the user. In this case, the overall strength of the deckchair is of great importance.
Most well-designed deckchairs can withstand a load of up to 110-120 kg, but it is always worth checking the technical specifications of a specific model.
Proper setup is also vital. The goal is to ensure the chair does not fold uncontrollably, which could be dangerous. Therefore, it should be placed on a flat, even surface and equipped with a proper folding lock. This usually takes the form of notches in the frame, sometimes supplemented by plastic or metal safety hooks.
The safety of promotional deckchairs is often confirmed by certificates, which are always worth asking the manufacturer about.
More Than Just Relaxation
In the past, deckchairs were primarily used for individual travel and tourism. Today—thanks to custom printing options—they have become a popular advertising medium. What’s more, it is a medium that users genuinely like, as it provides excellent conditions for rest and relaxation. A deckchair evokes positive associations—and that is exactly what every brand should strive for. Therefore, the product is perfect for catering points, cafes, and anywhere people enjoy spending time outdoors.
It is also worth noting that customers can choose between two types of “advertising surfaces” regarding the fabric of the sling. Polyester is the primary choice, with cotton being used less frequently. Both materials can be printed on, though using different technologies.
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Polyester: Most commonly printed using sublimation printing—a durable method that ensures vibrant, elegant colors. Polyester is robust, water-resistant, and easier to clean. As a synthetic material, it is highly functional for commercial use.
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Cotton: Simply softer to the touch but less durable and more prone to staining. Furthermore, it takes longer to dry, which is a disadvantage for outdoor products.
It is no surprise that polyester has practically dominated the branded deckchair category due to its durability, water resistance, and the possibility of high-quality full-color sublimation prints.
In traditional designs, the advertising space is the fabric stretched between the upper and lower bars. Usually, the print is placed on the front of the seat. However, there are simple ways to increase this area. You can add extra fabric at the back or front—a so-called “valance.” Furthermore, the deckchair can be printed on both sides. Another option is a long fabric at the back that connects the top bar to the rear bottom bar.
TIP: A perfect and equally simple addition to deckchairs are custom printed advertising flags. Together with the deckchairs, they create a highly visible relaxation zone.
In summary, promotional deckchairs are an incredibly versatile product today. With their help, you can arrange the space in front of your premises in an interesting way and attract more customers. Creating a friendly place where people can feel relaxed might just be the key to your brand’s success.
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