From prototype to standard – production of an advertising billboard

From inflatable gate to inflatable wall

For some time, Inventini’s product range has included constant-pressure inflatable gates equipped with internal banner screens. These screens – attached with carabiners – created a type of backdrop or photo wall. Our German partner, Aufblasi, approached us to manufacture a similar inflatable gate, but smaller than our standard model and featuring a velcro-fastened screen. This is how our first inflatable advertising walls were born, which later came to be known as billboards.

This could have been the end of the story, but the development continued. Soon, an order arrived for a similar inflatable backdrop wall, but this time with a zipper attachment. Naturally, we manufactured yet another custom-made product.

Read also: How to Choose an Inflatable Event Arch? A Quick Guide

How did these walls work? Clients used them during presentations at trade shows and exhibition halls to build entire exhibition booths. Soon after, we also developed modular inflatable walls connected by additional fabric panels. In this way, a new product was created – an inflatable advertising fence.

From prototype to standard

By modifying the design, we aimed to give the new product specific functional features. The new advertising billboard had to meet the following requirements:

• suitability for both indoor and outdoor marketing use
• option for interchangeable banners (screens)
• availability of single- or double-sided custom print.

Our traditional inflatable arches, which historically served as the starting point for manufacturing these walls, are not fully stable on their own, even though they can stand unsupported. Without proper securing, they can be knocked over quite easily. Therefore, for the billboard to be used successfully indoors, it required a dedicated fastening and stabilization system.

We decided that our standard sandbags – usually attached to the legs – would not look or work well indoors. This led to the idea of equipping the product with steel weights that screw directly onto the base legs. They are virtually invisible and do not take up any extra floor space. Furthermore, the billboard retains the same anchoring solutions as our gates, meaning it includes eyelets for ground stakes at the base and eyelets for guy lines. Thanks to this, it can also be used outdoors by anchoring the product directly into the ground.

At the same time, to give the product a more sleek, indoor-friendly character, we replaced the high gate base with a flat PVC base. The result? More space for your vibrant, colorful branding and custom print! 🙂

Ultimately, we decided that the best method for securing the screen is a zipper system. This zipper-fastened solution allows for quick and effortless interchangeable banner replacement depending on your current campaign needs.

An obvious next step was to offer a double-sided advertising banner, where your graphics can be displayed on both the front and the back. All that was left was to select the available sizes, and it was ready. The new product officially joined our permanent portfolio in December 2024.

Continuous improvement

The product became an instant hit. We received numerous inquiries and completed several successful projects. Our clients also noticed potential for further enhancements. An inflatable backdrop wall? Sure, but how about using it to test shooting accuracy? That is exactly how our inflatable interactive football goal was created. Our German partner, RodiSport, loved the product so much that within a very short time, they ordered both single- and double-sided custom print versions.

Meanwhile, Polish clients quickly discovered that the screen can easily display interchangeable velcro banners. What’s next? Time will tell!