Custom Branded Promotional Furniture – Types and Functions

What is promotional furniture?

Branded furniture is most often defined as pieces customized with a company’s logo and corporate colors. In more advanced designs, its very shape and form can also reflect the brand’s unique identity. Generally, what sets custom printed advertising furniture apart is the promotional print or other methods of logo application – such as engraving, branding, milling, embossing, or simply high-quality color decals.

Applications of promotional furniture

Promotional furniture can be used literally anywhere your brand needs a presence. There are virtually no limits in this regard.

Custom printed furniture in the company headquarters

Many modern companies are now moving away from typical corporate decor. Leather sofas, wooden or glass tables, and sterile desks are being replaced by colorful bean bags, armchairs, and designer chairs. Office spaces are starting to look more like entertainment lounges or chillout zones in trendy restaurants. One reason for this is the desire to improve employee well-being, giving them a chance to feel at home in a friendly environment. Companies that are still building their brand image and host potential clients or business partners at their headquarters can easily combine employee comfort with a promotional element.

This trend is well-illustrated by photos from the headquarters of tech giants like Google and Facebook.

Branded furniture at points of sale (POS)

For many years, branded retail furniture has been an essential element of points of sale. In retail stores and pharmacies, we daily encounter display cases placed there by beverage, cosmetics, or pharmaceutical manufacturers. In mobile network stores, counters, chairs, and tables are finished in the brand’s colors and decorated with its logo. Comfortable foam sofas allow for a pleasant wait, and in shopping malls, they also offer a short rest. In hypermarkets and electronics stores, this type of furniture creates entire display systems. In this way, commercial advertising furniture combines functionality with promotional opportunities, appearing wherever potential customers are present.

Branded furniture as part of an exhibition stand

For many companies, participating in trade fairs and conferences is simply a must. Meanwhile, a conference booth is not just a workspace, but also a powerful promotional tool. This is exactly where custom event furniture perfectly combines both functions – ensuring a clear presentation of your offer, as well as comfortable conditions for potential business partners and employees.

A dedicated corporate exhibition island is not just counters and backdrops covered with logos, but also displays, dispensers, and lightboxes – literally everything that contributes to an attractive presentation of your product or service.

Custom event furniture – utilize every space for advertising

If your company’s business and promotion focus on direct contact with a mass audience, branded events are an excellent form of advertising. In this scenario, custom event furniture is an absolute must-have. Thanks to a lightweight yet durable construction, it provides the mobility that is essential when events take place in different locations day after day or every single weekend. Portable event furniture of this kind allows you to quickly set up a professional branding zone anywhere, from indoor halls to branded outdoor furniture setups at festivals.

Types of promotional event furniture

Promotional event furniture must meet several important criteria. It needs to be weather-resistant, easy to transport, store, and set up. It should also offer a great quality-to-price ratio.

The most common types of custom event furniture include:

• Custom printed deckchairs (branded loungers)

This is by far the most popular form of furniture advertising. It’s no surprise, as promotional deckchairs offer a highly effective print area that is easy to utilize for branding and simple to manufacture. Furthermore, branded deckchairs are incredibly easy to transport and store, and their fabric covers can be easily replaced depending on the occasion. They also remain one of the most cost-effective options on the market.

• Promotional seating cubes (branded seating blocks)

This is a massive hit among our clients. From experience, we know that users appreciate them for their versatility and everyday comfort. Branded seating cubes offer immense creative freedom for marketing exposure – each cube features 6 separate printable surfaces. Furthermore, multiple custom printed cubes can be stacked together to form an eye-catching branding wall. While they are frequently used inside corporate offices, for outdoor events we highly recommend branded foam cubes with polystyrene cores or innovative flatcube plastic structures.

• Promotional bean bags

It is not without reason that they are also referred to as branded lazy bags. They are custom-made for chillout zones, both inside corporate offices and during outdoor events. We especially recommend custom printed bean bags with replaceable covers, which allow you to easily update your marketing message for different campaigns.

• Inflatable promotional seating

In our opinion, this is a masterclass in marketing solutions. Branded inflatable sofas, armchairs, and stools look exceptionally elegant, while remaining incredibly simple to transport and inflate. This makes custom inflatable furniture a perfect choice for high-end events where rapid setup is key.

• Promotional counters

No event can truly succeed without them, as a counter visually defines the main point of contact with a customer or attendee. Various solutions are available on the market, but we highly recommend our inflatable promotional counters, where your custom branding can be printed on both the tabletop and the entire side surface. These branded event desks combine a striking look with effortless setup.

• Promotional tables

If your event features seating, it must also include comfortable promotional tables, perfectly matched in height to the chairs or bean bags. While there are many options to choose from, we highly recommend our low and high inflatable event tables. These custom advertising tables are lightweight, stylish, and flawlessly complement the rest of your branded setup.